My wife recently ticked me off for not replying to her sms.
She sent me a message on the phone a couple of hours before and later in the evening, she complained that I did not reply her sms.
She added, "What can be more important than replying your wife's sms?".
So I nonchalantly replied, "Nothing is more important than replying to your sms".
In actual fact, I was doing 'nothing' at that time and since 'Nothing' was more important than replying her sms, I continued doing nothing instead of replying.
Doing 'nothing' is actually quite useful and relevant in context, since nothing is always more important than something.
Doomed since birth. Same applies to you. Unless you are reading this from another rock..